Audio Spotlight Directional Sound
What can Audio Spotlight be used for?
Museums
Numerous applications, from actually being part of the artwork ( Cerith Wyn Evans’ "A=P=P=A=R=I=T=I=O=N"), to explaining different exhibits to the viewer without disturbing the peace in the rest of the gallery. Audio Spotlights can be positioned above and in front of the work, and if needed, triggered by infrared or touch buttons to explain or complement the work.
Already installed in :
Museum of Fine Arts
Chicago Cultural Center
Boston Museum of Science
Perkins School
Walt Disney's Epcot
Baseball Hall of Fame
Royal Tyrell Museum
Schirn Kunsthalle
Smithsonian
Peabody Essex Museum
National Baseball Hall of Fame
Tate Modern, London
San Diego Zoo
Denver Museum of Nature & Science
Digital Signage
Where traditional signage is let down is often the lack of audio. Consumers are used to having sound accompanying the video, as in their TV sets. The problem with adding traditional audio is that it is intrusive to everything around it. The solution is to use directional audio such as the audio Spotlight. We can target a specific area with sound so that the viewer only gets the audio when he/she is in a relevant place for it. We can even bounce the sound off an existing screen to make it feel as if the screen itself is producing the audio. In this way, even non digital signage such as posters or pictures can be made to come alive.
Billboards
The same technology, as it has an effective range of up to 200m, can be used very discreetly to add audio to outdoor billboards. Using audio can improve response rates to billboards dramatically. The audio can be targeted very precisely so that neighbours are not disturbed by the sound, but the intended target gets the full experience. Billboards using Audio Spotlight have been used successfully in New York, as permanent installs and also as additions to “guerrilla projection” formats.
Retail
Announcements to the entire store to promote goods that will only be in one aisle are wasteful and annoying for the customers. How much better to have each aisle targeted specifically with relevant offers so that shoppers can make the most of money off deals. In this way the whole store is not a cacophony of sound, indeed background music can be played over the top of Audio Spotlight message with no reduction in sound perception.
Tradeshows/Events
Competing with the next door stand to get your audio message across often means ramping up your volume to be heard. This results in a tiring, loud stand that your customers won’t want to hang around for long in. Far better to target specific areas with a clear audio message relevant to that product or display. Due to the directional targeting, multiple spotlights can be used next door to one another with no overlap to keep every part of your stand working as hard as possible.
Experiential Marketing
Do you need to get your message out to people and make them stop and listen. The “wow” factor of this technology really gives you an edge. Target large or small areas with your message or invite people to step into the beam to hear what’s going on.
Status are pleased to announce that they have units for hire or sale in the UK.
Contact us for a demo. More information here
"... Audio Spotlights may be the most radical technological development in acoustics since the coil loudspeaker was invented in 1925... The audio spotlight will force people to rethink their relationship with sound, as the arrivals of the phonograph, the telephone and the Walkman have done before."
- New York Times